Je sais que cet article est payant pour beaucoup de gens, je vais donc résumer. Les Leafs manquent les séries éliminatoires pour la première fois depuis 2016, mais MLSE trouve de nouvelles façons de nickeler la base de fans.
Malgré les discours gagnants du PDG Keith Pelley, l’équipe a lancé sous sa direction un nouveau plan de monétisation agressif et coûteux qui comprend certains des éléments suivants :
- Agitation du drapeau (8 à 12 ans) : 956,83 $ (plus le coût d’un billet de match).
- Frapper le klaxon du but : 63,79 $.
- Photo sur la glace d’après-match : 95,68 $ par personne.
- Dîner dans la loge : 1 000 $ par personne (max 10 personnes).
- Salle à manger du salon de propriété : 1 000 $ par personne.
- "Journée des fans" Billets : Jusqu’à 65 $ par personne pour un événement du congé de mars qui était traditionnellement censé être peu coûteux ou gratuit "merci" à la communauté.
Tout cela ne remplace pas le service de santé des joueurs. Ainsi, alors que l’équipe occupe le 14e rang dans l’Est et que Brad Treliving obtient le coup d’envoi, la franchise la plus valorisée de la LNH facture des prix plus élevés pour "expériences" il s’agissait autrefois d’avantages gratuits, d’initiatives communautaires et d’exploitation d’espaces qui sont généralement sacrés pour une équipe et une culture d’équipe.
Les choses s’annoncent très très sombres pour cette équipe.
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milkplantation
34 Comments
At least really slap us in the face and make the horn $67.00.
I’ve said it once and I’ll say it again, leave it to Rogers to cost cut on one of the most profitable sports franchises in NA. And apparently increase prices while cutting costs. We’re going back to the dark days, aren’t we?
The flag flyers are paying $1000 each?!?! I thought teams just chose some local kids randomly to do it essentially
This is the exact kind of shit we should expect from an ex Rogers and Bell executive.
What will be interesting is the contrast between the Jays experience and this.
Once Rogers takes over fully, do the Jays become this trash or does the Leafs and others become more like how the Jays operate?
Jays are far more fan focused and not as super obsessed with solely digging into your wallet.
I’ll be the first to admit that I was quietly optimistic about Keith in his first interview. He said the right things.
But he’s just another soulless marionette being trotted out by the Leafs corporate overlords.
Pretty nice touch that The Muppets Studio designed him with uniquely coloured rimmed glasses to really make him memorable to the consumers.
….and they are suffering with the most unlikable team I have ever seen
It’s all about extracting every last dollar from the fan. If we can’t win in the ice our only win is to punish them for their disregard for the fans and not pay for those things…or tickets to their mediocre on ice product. Vote with your dollar. Do not support this
« Not here to sell jerseys » but we are here to sell you absolutely everything else you could think of. Lol
In all honesty, the Fan Day one is the only one that really bothers me. Everything else was already only for a specific exclusive class, but for the regular fan, this team is just so inaccessible.
Training Camp = Closed to public
Practices = Closed to public
Outdoor Practice = Canceled (not the org’s fault but still)
What else do they do where fans can even see them without spending money? How exactly are new fans supposed to fall in love with this team and this brand when there’s such a barrier to access.
I know everyone is drawing comparisons to the Jays right now, but even think of their whole « run the bases after the game » initiative on Jr Jays Sundays. It’s creating meaningful moments that also creates young fans.
Keith Pelley = Egregious twat
Today we discover making money has always beem the goal for the TML. Winning is a means to earn more not to carry on some made up tradition. This is a business to them. Vote with your wallet not with your hearts. These are not your granddads Leafs.
Using lived it for a long time this is corporate shenanigans as usual. Every piece of the business is a cost center and profits must be maximized not matter what.
Dread it, run from it, but enshittification arrives all the same. Corporate is going to corporate when unchecked.
Paywall bypass
https://archive.is/iesTc
I’ve heard of micro transactions but macro transactions? How much will MLSE be charging for the battle pass next season?
Wow this is sad. Out of all the years, this is the most disappointed I have ever been with this franchise.
I might be crazy but shouldn’t rationale people struggle to support this franchise ?
Harold Ballard is back and his name is Mr rogers
[No Paywall](https://archive.is/20260401110559/https://www.nytimes.com/athletic/7128336/2026/04/01/maple-leafs-keith-pelley-brad-treliving-fans/)
Dont forget how the director of sport science role (Rich Rotenberg) was never filled. Presumably they were too cheap to fill it. Multiple roles have been condensed behind the scenes.
I also know they scaled back on family events for the staff and players as well. No welcome dinners, no Christmas gifts for the team staff. A lot of cost cutting this year. Hell, they don’t even travel Bowen & Ralph still even with it being Bowens last year. One of the most profitable team in the league and they’re nickel and diming everything.
They make those kids pay $1000 AND they still have to buy their tickets too?
No wonder the vibes are off
The PelleyPlan – gouge the fans….but you know what? There are people paying those prices and there’s probably also demand for it too. How many dudes wanna go to the office and say « mY bOy Is An OfFiCiAl LeAf FlAg WaIvEr »
And he spoke about culture… Culture comes from the top down. Definitely putting out a « money first, screw the fans, the soul of the team is for sale » culture vibes. No wonder the players don’t seem to care, and they all wanted to get paid first.
Unfortunately, it’s not something CorpoBot Pelley would understand.
Yeah I’ve heard more than enough. Fuck this guy and fuck rogers
Wow. This is fucking disgusting.
What is this – Moron Mountain?!
April Fools??
Anybody know if Calgary does this shit? I may need to switch teams
This team has been an absolute dumpster fire since they fired Dubas
This is disgusting. I’m done.
I mean, I’ve been done for years, haven’t watched anything other than the odd playoff elimination game since the Boston collapse of 2013.
But this is enough for me to actively change allegiance and find another logo to passively cheer on.
This club doesn’t deserve fans, and I would be embarrassed to be seen as one at this point.
Why is anyone surprised? A billion dollar corporation wants more money and catered these things towards those with fuck you money have no problem spending it.
Not only do we have other fans relishing in our failures, now we got the guys running the team trying to milk us for every cent while we try to find some sort of escape during these tough economic times.
I complained about the optics of a $1000 dinner in the daily thread once and some guy called me a broke loser LOL
So who can afford $1,000 to have your kid skate around pre-game with a flag? MLG was already the home of the rich and the few, but these practices make it obscenely so. They’re the richest corporate owned franchise in the league and with the most abysmal results for the fans. Pelley is disgraceful.