Une nouvelle ère commence à Los Angeles alors que les Kings ont officiellement dévoilé leur nouveau logo. C’est un look qui donne une touche moderne à la longue histoire de l’équipe : un écusson inspiré des années 1990 et une couronne ayant des racines dans les années 1960. Écoutez directement le directeur des Kings, Kelly Cheeseman, expliquer comment le changement de marque s’est déroulé sur une période de deux ans, avec la contribution des fans et des joueurs. ▪️ CHAPITRES ▪️ 0:00 – Intro 1:09 – Pourquoi Changer ? 14h40 – Qu’est-ce qui a changé ? 3:50 – La nouvelle couronne 4:54 – Évolution de la marque 6:11 – Et les maillots ? Le FLASH REPORT est une série originale d’Icethetics qui présente les dernières nouvelles et annonces dans le monde du design de hockey.
[Interview recorded 6/19/2024]
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22 Comments
Huge improvement going back to the Gretzky Era logo.
Can’t go wrong with a classic logo like that, I always thought the 98 logo looked the best though.
Remember when you just made up stories on the Wild? Good times
2 year process to bring back an old jersey and people are mad Utah doesn’t have a name/uniform
I bet they paid tens of millions of dollars to some marketing company to “redesign” the logo, and all they did was take an old logo, highlight the text, and click bold. Genius!
Great vid, meh jersey
I'm still a fan of the purple and hold since their 67 debut. I also still like the large crown and the white striping.
Would've loved to see the purple and black jerseys from the 2000s comeback in the near futute, but the newly updated Chevron logo looks great. Not better than the original from 89-98, but it's still a great logo.
Just put the crown, the LA Kings text looks like shit
NHL needs to get rid of the shiny helmets.
Personally, I would have liked the font on the KINGS to be a bit wider and at with a bit more angle but overall pretty happy. Thank you, Icethetics for all your work.
Looks great, black or silver jersey with a large version of the new crown would make a great third
Nice vid
Dude, you’re awesome! Such in-depth reporting
Wicked classic jersey.. would be cool if they added a a bit of purple in it…but all good
Great breakdown, thank you for your incredibly produced videos. The new logo is great, would love a gold/forum blue third jersey, but we are ready for a new era in LA
They finally fixed the kerning/spacing problem between the N and G. It always drove me crazy how the N was jammed up against the G like that.
House knocked this out of the park. Every element is perfect.
Could Connor McDavid get traded to Los Angeles in his future?!
I'm in the minority but I still like the banner logo they were using and i would like for them to keep it in rotation, maybe as a shoulder patch, as a link to their Stanley Cup wins, maybe they will use the logo in the collar as a hanger effect. I do like the boldness of the Los Angeles on the logo and its easier to see, especially as i get older i can see it better, i just find that the KINGS script looks a bit to cartoony, may just take some time to get use to it. Looking forward to seeing the full set.
The purple 90’s rebrand had several driving reasons, one being that street gangs were using the sweater as membership signifier. I guess that concern isn’t valid anymore?
They should've use the crown from the 2010s as a nod to their cup winning era.